What you'll learn
- Revenue Management Fundamentals through hospitality indistry
- Pricing Techniques
- Segmenting & Profiling Business
- Competition and SWOT analysis
- Yeiling the business to maximise profits
Requirements
- Enterpreneurship attitude to maximise business
- Fundamental Understanding of business terms
- Willingness to reeearch to understand your customers
Description
Revenue Management is essential whenever businesses can charge different prices from different customers. Like airlines, hotels, restaurants & other service industries
Revenue Management comes in picture where different peoples uses same product & services for different reasons and have different willingness to pay. For Example Airlines, Hotels, Advertising Services.
Inventory in these are perishable and unsold are considered as loss. In these scenarios Maximizing revenue can be difficult
This course talks about fundamentals of revenue management for hotels in particular and other industries in general.
This Course will help you to become understand what are fundamentals of revenue management.
Why you should take this course and What to expect
Learn Fundamentals of Revenue Management,
Pricing Pillars, Concepts and Dangers,
Analyse Inventory Management
What are typical revenue management decisions you would make.
What data is required to make such decision.
Unique Features
focus on theoretical Aspects
Personalized review.
Continuous guidance in your learning ensuring that you achieve your objective of subscribing to this course.
Regular Updates on case studies based on your feedbacks
Even though the course is online with no physical presence, assignments in this course will give you a change of personal interaction as i will review all assignment personally and give you personalized guidance.
Subscribe now and Share the love with others as well.
Who this course is for:
- Small Business Owners
- Hotel Managers
- Revenue Managers
- Course content
Your Instructor
Hotel management professional with over 12 years of experience in finance and hotel operations.
Course Curriculum
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StartSales & Marketing Organisation (2:00)
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StartRevenue Management Myths (1:21)
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StartDefinition of Revenue management (6:01)
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StartAre you doing Revenue Management (1:04)
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StartRevenue Management Simplified (2:45)
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StartRevenue Management Premises- Fundamentals (3:59)
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StartCommon Revenue Management Decisions (6:23)
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StartWhy We need Segmentation (2:34)
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StartSegmentation Prescribed by USALI (2:35)
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Starthow to Profiling Guests for each Segment and why its important (3:15)
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StartHow to Balance the segmentation (5:50)
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StartWhat is demand and unconstrained demand (6:51)
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StartExternal Demand Factors (1:53)
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StartForecasting Demand (3:33)
Frequently Asked Questions
Understand Reporting & Recording Requirements in Hotels