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Revenue Management Fundamentals
Revenue Management Fundamentals
Sales & Marketing Organisation (2:00)
Revenue Management Myths (1:21)
Definition of Revenue management (6:01)
Are you doing Revenue Management (1:04)
Revenue Management Simplified (2:45)
Revenue Management Premises- Fundamentals (3:59)
Common Revenue Management Decisions (6:23)
Revenue Management Process
Hotel Management - Terms related to revenue management part 1 (11:48)
Hotel Management Metrices - Part 2 (6:44)
Revenue Management Steps and Procss (4:11)
Business Segmentation
Why We need Segmentation (2:34)
Segmentation Prescribed by USALI (2:35)
how to Profiling Guests for each Segment and why its important (3:15)
How to Balance the segmentation (5:50)
What is demand and unconstrained demand (6:51)
External Demand Factors (1:53)
Forecasting Demand (3:33)
Competition Analysis
Understanding Competition - Who should be your competitor (2:58)
Conducting SWOT Analysis (3:29)
Steps in Establishing competitors (4:09)
Premises of Pricing - what pricing is (4:26)
What are different Pricing Factors need to be considered and pricing dangers (1:59)
Pricing Concepts - Restrictions (2:43)
Pricing Concepts - Pricing Dangers (2:15)
Inventory management and Reports
Distribution & Channel Management (4:58)
Inventory Management (4:29)
Reports Needed for RM (7:12)
Sample Reports - Part 1 Room Revenue (0:46)
Sample Reports Part 2 Revenue Mix (0:59)
Sample Reports - Revenue by Channel (0:35)
Sample Reports - F&B Rev Management (0:53)
Main Questions to be answered from Reports (0:51)
Revenue Management Challanges (5:33)
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Conducting SWOT Analysis
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